07 Jan Training and Development Competencies Redefined to Create Competitive Advantage
ASTD launches a revised competency model for the profession.
The forthcoming publication of The ASTD Competency Study: Training & Development Redefined™—scheduled to be available for purchase in May—will continue ASTD’s more than 30-year history of publishing groundbreaking competency models that have both defined and shaped the training and development profession.
This latest contribution to The ASTD Competency Model™ legacy is of particular value to training and development professionals who recognize the need to update their skills, knowledge, abilities, and behaviors to help lead their organizations into the future.
The 2013 ASTD Competency Model provides these practitioners with two sets of actionable paths forward. First, it offers a broad inventory of topics that training and development professionals need to know to be successful in today’s rapidly changing business environment. Second, The Model provides key, specific actions these professionals must take—what they must do—to succeed.
Their managers can use The Model as a line of sight to missing or underdeveloped competencies that may be blocking career advancement for learning staff. It gives training and development managers objective criteria for recruiting, selecting, appraising, and developing their staff.
Further, it offers a well-researched benchmarking tool that training and development professionals can use to identify their own skills gaps. The Model can serve as a guide to those who wish to enter the field, become certified via the ASTD Certification Institute’s Certified Professional in Learning and Performance (CPLP®) credential, or deepen their understanding of the field and align their career development plans with emerging trends.
The wake-up call
A closer look at the landscape within organizations and in the training and development field shows transformational changes since 2004, when The ASTD Competency Model underwent its last major revision. Four now-familiar factors triggered the 2013 revisions:
- the recession and economic uncertainty
- digital, mobile, and social technology
- demographic shifts
As a result, concepts—such as integrated talent management; employee engagement; and crowdsourced, collaborative, mobile, and continuous learning—have disrupted conventional notions of the training and development function’s role and changed the competencies required for success. Training and development practitioners can no longer ignore this wake-up call if they want to maintain their competitive advantage.
The value of demonstrating new and emerging competencies is now apparent. Some of these competencies include
- staying abreast of new and emerging technologies and matching the appropriate technology to a specific learning opportunity or challenge
- moving beyond the role of deliverer of training to a facilitator of learning, content curator, information manager, and builder of learning communities
- fostering a culture of connectivity and collaboration around learning via mobile and social technology
- designing and presenting learning not as a discrete event—a training course—but as a process that engages learners in a variety of ways over time through formal and informal channels
- leveraging the learning styles and preferences of new generations entering the workforce and capturing the knowledge of those leaving it
- playing a role in integrated talent management so that learning informs all the processes and systems that create organizational capability and understanding the role and contributions of the learning function
- anticipating and meeting the training and development needs of an increasingly global workforce and contributing to talent development where the organization most needs it
- demonstrating the value and impact of learning by using metrics that are meaningful to business and using data analysis to measure the effectiveness and efficiency of learning and development
- continuing to be business partners who align their activities to the organization’s business strategies and goals and can demonstrate their return on mission, especially during challenging times.
The ASTD Competency Study provides full details, including the data collection and analyses, that went into revising The 2013 Model.
How to use The ASTD Competency Model
Competencies are important for defining any profession. They provide a common language for describing performance and a guide for identifying the knowledge, skills, and behaviors that practitioners need to be successful performers.
The ASTD Competency Study guides the profession toward the goal of improving organizational performance through training and development activities. It emphasizes foundational competencies, or those that are important to everyone in the field, and specific areas of expertise (AOEs), which are the specialized knowledge and actions required by specific roles (see Competency Model image).
The foundational competencies are the bedrock on which to build more specific competencies. They are critical regardless of the specific organization, industry, or AOE in which a person practices.
The AOEs are the variety of specialized knowledge, skills, abilities, and other characteristics that may be needed and performed by a training and development professional. (See Table 1 for detailed information about each.)
The 2013 ASTD Competency Model includes important changes to the AOEs. They reflect the growing influence of such factors as mobile and social technology, learning analytics, and integrated talent management. Table 2 compares the 2004 and 2013 AOEs.
To stay relevant and effective in today’s dynamic organizations, training and development professionals should ask themselves, “What competencies do I need to focus on, and how do I get started?” It is important to note that the model is both broad and deep. The extent to which each individual needs to master the various competencies depends on a person’s current role and future aspirations.
For example, functional specialists may wish to focus their development energy on mastering one or two of the AOEs. Business managers or leaders may wish to spend more time mastering a broad array of foundational competencies and ensuring that they have exposure across all of the AOEs. All training professionals need to know a bit of everything in the model, but the extent to which they need to focus and dive deep will vary by individual and the relevance of the competencies to the business in which they find themselves.
As the training and development field continues to evolve, competency models will be revised to reflect emerging practices. Align your development plans to the current and future models and prepare for the future faster so you can stay agile and ahead of the curve.
For model-related content, including free job aids and practical tools, visit www.astd.org/model.
Creating Your Action Plan
If you are new to the training and development field, a key question is: What areas should I develop and how? ASTD offers the Career Navigator tool at www.astd.org/careernavigator to help you identify strengths and opportunities for development and create action plans based on The 2013 ASTD Competency Model. A free job aid is available at www.astd.org/model to help with this task. These are the main steps:
- Review the list of foundational competencies shown in the model and rate their importance to your present job.
- List your priorities for development of the competencies that are most important for your present job (those that will have the greatest impact).
- Review the areas of expertise (AOEs) shown in the model and select those that are important to your present job and to future jobs you want to pursue.
- List your priorities for development of your most important present and future AOEs.
- Discuss your choices and priorities with your employer, mentor, coach, or supervisor and develop the beginning of an action plan.
What are some practical applications of this process to identify competencies and AOEs that need development? Let’s say you work in a technical field and have been asked to develop a training initiative for that area. Or you have been delivering training in a classroom for a long time and you want to begin using technology and social media tools to supplement that role.
In each of these situations, completing a self-assessment based on the model can help you identify the competencies and expertise needed to achieve your career goals. Further, by involving your employer in the conversation, you can align your development in a way that will increase your value and relevance to the employer that you serve.
Then, using The ASTD Competency Study, you can learn about the specific behaviors required for success in the roles that align to your career path. This information can be the basis of discussions with a mentor, coach, or boss about your professional development and career planning.
If you are a training manager or supervisor, you can apply the same process to members of your team. You could even use it to guide nontraining managers who are responsible for workforce development in their business units.
ASTD’s 2013 Competency Model is a lens for viewing the training and development profession from many angles. Use it to guide your own development or that of your team members. Use it to get your bearings in a present job or to plan development for a future one. Use it as a benchmark for identifying strengths and weaknesses in the training and development capabilities of your organization.